The fine people who bring you the Brew Ha Ha, modified the name for the season, brought in some appropriate seasonal beers, and created the 1st Annual Brew Ho Ho at the Phoenix Club in Anaheim. We of course were invited, being influential members of the beer media (that, and because we paid for tickets). Here are our impressions.
First, kudos to the organizers for the efficient entry. It’s not that tough to get a large number of people into an event without a long wait time. Go to any professional sports event for proof. But it is beyond most beer fest organizers to make it happen. Not here. We sailed in without a moment’s pause.
Kudos also for the venue. The heart of the event was inside a large tent-type pavilion, but the event also spread out onto the grounds, where there were numerous, very un-beerfest like activities available, like giant Jenga games, bean bag toss and a rifle range. You read right. Nothing goes with a beer fest like firearms. Don’t worry; they did not permit beer on the firing range – you had to down it before entering. Safety first!
And what a great selection of beers! Stone Brewing offered its 12.12.12 Vertical Epic Ale; Noble Ale Works was there with Excuse Me, There is Schmutz in My Coffee and You’ll Shoot Your Eye Out, Kid; TAPS offered Toasted Santa; Warsteiner Brauerel had Warsteiner Premium Dunkel; and surprisingly, all the way from Chicago was Goose Island Beer Co. with 312 Urban Wheat Ale and others. The list of breweries goes on and on – Maui Brewing Co., Old Orange Brewing Co., Firestone Walker, Ritual, Speakeasy, Packinghouse, and more.
And the food! Slater’s 50/50 was there with its famous sliders, there were two food trucks, and there is a German place that apparently is part of the Phoenix Club, serving up a very tasty selection of sausages and other German cuisine.
And cigars! Try to smoke a cigar at most beer fests, and you’d best be prepared to find a corner to hide in while you smoke the evil weed. Here, there was a cigar vendor with very reasonably priced sticks ($9 for a 54 x 6.5 Oliva V), and a seating area behind the booth where all the cigar smokers enjoyed their sticks with good craft beers. (It was adjacent to the German beer and food. A good bratwurst, German beer and a cigar. Heaven.)
If you put a gun to my head (remember, they were available) and forced me to criticize something about this Brew Ho Ho, it would be the lack of live music. They did have a DJ, and he played a great mix of Christmas music and rock, but the event cried out for a live band. But that’s picking nits. This event was tremendous. I don’t want to sound like a broken record, because I was also quite effusive about last month’s San Diego Brewer’s Guild Festival, but the Brew Ho Ho has also made my must attend list.
— Aaron Morris