The Septemberfest in Santa Monica, put on by Drink Eat Play, is one of my perennial favorites. What’s not to like? Over 150 different beers served in unlimited quantities right next to the ocean. Add to that not one, not three, but TEN food trucks and a really good band called Petty Cash (covering the songs of Tom Petty and Johnny Cash – get it?), and you’ve got yourself a great day of beer drinking and socializing. Some of my favorite breweries present were Deshutes, Old World, Bootlegger’s, Eaglerock, Noble Ale Works, Fireman’s, Venice Beach, Tap It, Bierbitzch, and Primo, to name just a very few. Anchor Steam was on the list, but I didn’t realize until after the function that I had never seen them. I don’t know if they failed to appear or I just missed their booth.
If I had to find something to criticize, it would be the lack of any shade. Even with the breeze off the ocean, it was a bit warm for part of the beer fest. One of the breweries – the Old World Brewery out of Phoenix, Arizona – came with an absolutely brilliant, inflatable pub. Picture one of those bounce houses you see at kids’ parties, but with a pub inside instead a trampoline. Not surprising a brewery from Phoenix would come equipped with a respite from the sun. And speaking of brilliant, some attendees brought folding chairs with them and set up their own place to get out of the sun in the shade of one of the food trucks.
The sun was really not an issue, but some shade would be a nice addition. Note to Drink Eat Play: Since you already sell VIP admissions, make it a little more VIP by adding a VIP tent where attendees could relax out of the sun.
But sun aside, this was one great Beer Fest, and if you reside within a couple of hours drive, one you should plan to attend next year.
— Aaron Morris